Be the Planet® is a registered sustainability mark designed to bring clarity, trust, and alignment to sustainable products and businesses worldwide.

Download the official Definition (PDF)

A shared, trusted symbol that helps bring clarity to sustainable choices.

  • Apply

    Submit your request to use the Be the Planet mark.

  • Review

    We review for alignment with sustainability values and transparency.

  • Use the mark

    Once approved, use the mark to communicate your commitment clearly.

Why it matters

Be the Planet connects businesses and people through a shared, trusted mark—making sustainable choices easier to recognize and understand.

Ready to apply?
Start your application to use the Be the Planet® mark.

Apply to use the mark

Talk about your brand

Share information about your brand with your customers. Describe a product, make announcements, or welcome customers to your store.

Button label